I get that the shop pays less than it asks: it's one of the few gold sinks the game can have. In fact, I think the game could benefit from more gold sinks, maybe buying powerups in case a mission is very hard. (ideas for powerups: +3 starting health on each character, frenzy:1 on each character, good luck (+1 to dice rolls, speedup (dwarfs get walk, humans get dash, elfs get sprint as basic move))) But that's beside the point. You need to sell 1 legendary to buy 1 rare. You need to sell 500 rares to buy 1 legendary Say you see a legendary you like. You need to sell 25 legendaries to get it. If you compare it to money, buying a legendary costs about 17$ Selling a legendary saves you about 0.6 dollar. I do not understand the rationale behind these steep costs. It makes me want to ignore shops all together, because the experience is frustrating. Why is there such a steep gold cost for items (even if you're high level)
To truly answer this, we'd need some statistics on the amount of gold being generated and spent across the beta. Hopefully Blue Manchu has some thoughts on how it's going, but they haven't yet divulged such. Putting together some estimates recently, I noted this: I still wonder if that opening hypothesis is good game design. Right now, I have 100 gold sitting in my account from selling every loot item above my third duplicate and just a few Treasure items (I'm collecting the rest). Before the reset, I believe I hit 1000 without specifically "farming." My costliest purchase was 500 gold.
I was wondering this, as well. And I also wonder if BM plans to make some changes or not. I personally feel that gold prices are a bit ridiculous ATM.