I was checking the store using the new Filter and noticed Heavy Dueler's Shield was there, i think this looks really similar to a shield I'm already using just to see to my left that my Elf Warrior is wearing the exact same shield. I took her shield away and closed the shop and opened it again, and effectively it was no longer showing up in New Filter
Any chance to leave the current functionality in? It's quite likely that if I'm already using an item, I want more than one. Fixing it would just make things cleaner, but apart from hardcore collectors (one of each and only one) I don't think anyone benefits by changing the mechanic.